Simple Pricing for Service Shops That Move Fast
Start free, then upgrade when you are ready for Alex to answer calls, follow up with leads, dispatch technicians, and help collect payment.
Alex Free
Start FreeFor small shops that want to organize jobs, technicians, and payments before turning on full automation.
Start FreeIncludes
- Manual appointments ledger
- Basic dispatch board
- Technician roster
- Payment status tracking
- Demo job records
- Basic customer records
- Square connection setup
- Dashboard access
- Limited monthly job records
- Basic support
Does not include
- AI call answering
- Automated lead follow-up
- SMS automation
- Text-to-pay automation
- AI triage
- Revenue attribution
- Advanced integrations
Use Alex Free to get organized. Upgrade when you are ready for the full AI front office.
Alex Unlimited
Best valueFor service businesses that want Alex to answer calls, follow up with leads, book jobs, dispatch technicians, send payment links, and help collect faster.
Upgrade to Alex UnlimitedEverything in Alex, including
- AI call answering
- AI triage
- Lead follow-up
- Live triage dashboard
- Appointments ledger
- Dispatch board
- Unlimited users
- Unlimited technicians
- Technician roster
- Square invoice creation
- Twilio SMS text-to-pay
- Payment status tracking
- Review follow-up workflows
- Customer communication history
- Revenue dashboard
- Lead source tracking
- Manual assignment fallback
- Full system access
- All current tools included
- No contracts
- Priority support
Usage-heavy communication, AI calling, SMS, and payment-processing costs may be subject to fair-use limits or provider pass-through fees.
Why Flat Pricing Wins for Service Shops
Most software charges by user, technician, feature tier, or quote-based contract. Alex keeps it simple. Start free to organize your shop, then upgrade to Alex Unlimited when you want the full AI front office.
No Per-Tech Fees
Add as many technicians as your business needs on Alex Unlimited.
No Per-User Fees
Owners, managers, dispatchers, and office staff can access the system without surprise seat costs.
No Contracts
Start simple. Upgrade when ready. Cancel without getting trapped in a long-term contract.
Ready for Alex to Do the Work?
Alex Unlimited turns your dashboard into a working AI front office — answering calls, following up with leads, booking jobs, dispatching technicians, sending invoices, and helping collect payment.